Adventures in Search Engine Optimization – Part 2

Ok, it’s been about two weeks, and the first round of optimizations is complete. It took a little longer than hoped to get the changes rolling, but now after a week, we’ve improved to a “B-” up from an “F” in the SEOMoz “Term Target” tool for dental office design! That’s a huge improvement! (To get any higher will require a pretty major overhaul.) The other two categories we are using as our yardstick for this test, the Rank Checker and Pagestrength tools, are still about the same. For round two, we will go after those by spreading the word about the site.